With all of the press about millennials, one crucial fact is often overlooked: they’re still people. They have the same needs and emotions that people have always had. They just have different avenues to learn about and pursue their needs and wants. Millennials still respond to a powerful story, to memorable service, to convenience, to humor — in short, to everything that has always succeeded in marketing. So in your haste to retool your marketing for millennials, don’t throw out those core values that have always appealed to buyers. Because they always will. Just deliver them in ways that reach your audience.
