Jeff Ashley founded Ashley & Associates in 2002 to provide consulting services to non-profit organizations, especially in the area of fundraising. In 2011, longtime friend and associate Mark Rountree joined forces with Jeff, and Ashley | Rountree was born. Idealogy was tapped to assist with the branding efforts, and as part of this initiative, to develop a website that would allow interested non-profits to immediately find the resources they needed. The branded site we designed included tabs for each category of non-profit organization served by Ashley | Rountree, which allows one-click access to information relevant to their specific needs. Today, Ashley | Rountree serves dozens of clients across a spectrum of non-profit niches.