Sullivan University

For nearly ten years, Idealogy partnered with the Sullivan University System to promote its three schools: Sullivan University, Spencerian College and Sullivan College of Technology and Design. A particular area of emphasis was building awareness of the Graduate School at Sullivan University, with a focus on the options of on campus or online classes, the availability of graduate degrees in niche areas that are in demand, such as HR, and even a Ph.D. in Management available entirely online. With a campaign focused on benefits and outcomes, and designed to speak to the lives of busy working professionals — and a judicious use of a light, even humorous tone — Sullivan today boasts the largest graduate business program in the region.

Sullivan Mailer Sullivan Ad