While Treyton Oak Towers offers independent living, assisted living and skilled nursing care, one of Idealogy’s primary tasks has been to drive interest in the organization’s independent living apartments. As we got acquainted, we discovered something delightful. The team at Treyton Oak understood that seniors enjoy the same things in life as everyone else: plenty of fun, good friends, great food and opportunities to indulge a wide variety of interests, from the arts to sports. This led us to create brand messaging that refuses to treat older adults as “less than,” and gives them credit for being just like everyone else. That heightened brand awareness has helped Treyton Oak Towers reach full capacity and remain there, often with a waiting list for the next available apartment.