When WomanCare partnered with Idealogy, they offered the region’s only Certified Nurse Midwife. They still delivered babies at a time when many practices were opting out of that area of care. And they were committed to seeing patients right on time. Building on those and other benefits, we created a campaign that focused on the beauty of expectant mothers and the options WomanCare provided to make the experience a personalized one. The result? Steady and sustained growth — so much so that today, WomanCare keeps three Certified Nurse Midwives and three Physicians busy seeing patients and delivering babies.