Help prospects find you faster and buy sooner.
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You Work Too Hard To Be Overlooked.
If you don’t stand out, you can’t be found. That means lost sales. Missed goals. Poor morale. And stress all around. Your company deserves to rise above the rest.
Make Your Brand Easier To Find. And Harder To Forget.
Crush sales goals
Get more attention. Generate more leads. Close more sales. Repeat.
Keep great people
Be the brand that people want to work for. And where they want to stay.
Rekindle your purpose and passion. And help customers fall in love with your brand.
Your Brand Deserves Attention.
So Do You.
Dozens of brands created or clarified.
Thousands of new customers created.
Millions of dollars in sales generated.
The Idealogy Three-Step Process.
People Need A Reason To Choose You. Let’s Give Them A Few So You Can Sell More.
You want to be recognized as a market leader — the best at what you do. To do that, you need to set your company apart. The problem? Your competitors are picking up sales that should be yours…leaving you feeling frustrated.
At Idealogy, we believe you deserve to be seen as the obvious choice. We understand how stressful it can be when your marketing efforts don’t get the results you need. That’s why, over more than 20 years, Idealogy has guided dozens of companies to a brand that drives sales and profits, recruitment and retention.
Here’s how we do it.
First, we discover what makes you different from — and better than — your competitors. We look for those differences that will resonate most powerfully with customers. We can even help you create new differences.
Next, we help you develop your messaging — creative execution. We craft the words and tools that let customers now why you’re the right choice — powerful messages that make you memorable.
Finally, we help you choose the most effective channels, from your website and social media to collateral and email campaigns and more — deploy that brand messaging across the channels you choose.
Get The Sales You Deserve.
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- Three Awesome Things to Do Right Now.
April 2, 2020
Since the pandemic has many of us hunkered down right now, this is a great time to tackle those “big picture” marketing priorities that so easily get sidelined by day-to-day demands. You want — and need — to come out of the current crisis as quickly as possible. Here are three examples of big marketing Read More
- What Now? Rethinking Marketing & Sales.
March 24, 2020
For your consideration: eleven suggestions for sales and marketing in this new environment. 1. Stop sending emails with “Coronavirus” or “COVID-19” in the subject line. Seriously.People are inundated with these emails. They’re nearly all the same. Same phrases. Same steps. And they’re constant Coronareminders. Don’t waste your customer’s time and trust with another boilerplate message about what you’re doing. Put it on your Read More
- Serving Customers in Perilous Times
March 17, 2020
Our March Brews & Brands last week was, hands down, the best session ever. And it began with a simple question: What now? In light of current events, how do we all pivot from a high-touch way of doing business? What followed was two hours of fantastic conversation, questions, insights and ideas. Here are just some of Read More