Daily Archives: May 16, 2018

Your Brand’s Biggest Secret: It’s Not About You.

It’s a little hard to swallow, but it’s true.  Prospects don’t care about your brand.  Not at all. That’s the big secret, and the bad news. Here’s the good news.  Prospects care very much about what you can do for them.  If you can do something no one else can do, or do it in a way no one […]