Monthly Archives: November 2018

Seven Steps to More Engaging Social Media

If social media is part of your marketing mix, here are seven steps to higher engagement. 1. Choose Wisely. LinkedIn and Twitter work well for B2B companies, while Facebook and Instagram lead for consumers (with Snapchat a close third). There are plenty of other options for both, of course, but just make sure that each […]

Do You Know Your Competition?

You can only build a strong brand if you set yourself apart from your competition. But you can’t do that if you don’t really know what the competition is doing. Too many marketers ignore this – and weaken their own brands in the process. Luckily, this is an easy problem to solve. Start by visiting your competitors’ websites. How’s […]