Monthly Archives: December 2018

Your Competitors Are a Bad Influence

It’s always a great idea to pay attention to what your competitors are up to, including their marketing – especially since you’re trying to win the same customers.  But all too often, companies become reactive, basing their own marketing on what their rivals are doing. In 2019, try this.  Look closely at your prospects.  Now […]

Winter Wonderbrand

You know the words, right?  “Later on, we’ll conspire, as we dream by the fire, to face, unafraid, the plans that we made…”  It all sounds so lovely, bathed in that warm holiday glow.  But… It’s one thing to be fearless when you’re comfy and cozy, making plans for the future.  But it’s something else […]

Open After 5:00

Ever stop by a business at the end of the day, only to find that they’re closed?  Or skipped lunch to do something because that business closes at 5?  Of course you have.  Probably more than once. Here’s the irony.  If you went to the websites for those businesses, they all talk about great service […]

Are You Missing Christmas?

A few years ago, something changed in the business world…and probably not for the better.  Companies stopped sending Christmas cards to customers or clients or associates.  And while this has meant a little less holiday cheer to go around, there’s a much bigger issue at stake. Think of it from a marketing perspective.  Once a […]