Monthly Archives: April 2019

What’s Free AND Makes Your Brand Stronger?

It turns out that simply being nice to customers can actually make them…better customers. In Compassionomics: The Revolutionary Scientific Evidence that Caring Makes a Difference, physician scientists Stephen Trzeciak and Anthony Mazzarelli make the case that being treated nicely has a measurable physical impact. Extensive research compiled by the authors reveals that compassion has a […]

It Pays to Be a Follower.

When it comes to social media, you’re probably focused on who’s following you. And that’s important. But you can magnify your social impact by being a good follower. Here’s a short list of who to follow and why. Follow Your Followers. First of all, follow everyone who follows you. Pay attention to what they’re posting, […]