It may seem out of touch in the digital age, but the exact opposite is true. Direct mail not only allows you to target your audience as narrowly as you like, it also lets you engage more senses than digital alternatives. Idealogy works with you to help you identify the criteria that will result in the most high-performing list. Then we develop and design direct mail pieces that stand out in the recipient’s mailbox, using color, shape, size, texture and more to engage the reader and make your message resonate. We help you identify postal incentive programs that can lower the cost of your mailings. And we can incorporate digital options, from variable data printing and pURLs to augmented reality and more.