The average professional spends about 13 hours a week reading and responding to email. So if you want to cut through that thicket, watch these seven factors.
Inform and Sell
Alternate emails between those that give the reader valuable information and those that sell what you do. Think about answering the “how to” question in either case — “how to boost your _____ results” or “how to cut your _____ bill in half.”
The 50% Subject Line Rule
Spend half your content creation time perfecting your subject lines. If your email doesn’t get opened, it doesn’t get read. Powerful subject lines get emails opened. Use numbers. Ask questions. Keep it short. Use punchy language.
Try different kinds of content and pay attention to what works for you. Is it a quick video? An article? A chart or infographic? A “how to” pdf? Experiment to see what performs best, but keep mixing it up.
Calls to Action
Think beyond open and click-through rates. What do you want your reader to do? Tell them. Buy now. Get a free sample. Schedule an appointment. Download the free guide. Give your reader something to do.
Trim and Grow
Have a continuous process for building your list and stay on top of it. Prune that list regularly. Get rid of names tied to bounces, or those who go a certain amount of time without ever opening one of your emails.
Involve Prospects and Customers
Ask readers what they want. As a part of your regular conversations, ask what kinds of emails they find themselves opening. What do they need to know more about? How can you help?
Share your email content across your social media platforms. Share your social media links in every email. Share other people’s relevant posts with your connections, but not too often — the best content is always yours.
Email remains a powerful, cost-effective way to drive awareness and sales. And there’s a lot more you can do to amp yours up. Call us today to find out how we can help you max out your email ROI.