There’s a good chance that your website is showing its age. How do we know? Because websites age much faster than we care to admit. Changes in the way sites are coded, in the devices on which they’re viewed, in the way search engines find them and in the way people use them all happen at such a rapid pace that a site that was fresh and new four years ago often looks stale and performs poorly today. Is this a big deal? Absolutely. More than ever, your website is your lobby and your brand. For many, it’s the first impression you make. If it’s out of date, prospects make some quick assumptions about your company and your capabilities as well. How old is your site? Is it due for a makeover — or at least a tune-up?
