It’s a link on nearly every website — the place where the company often makes their best case. But what if you changed the perspective? Put the focus on the prospective customer, and ask the question, “Are we right for you?” Then list a number of questions that can help them discover the answer. Are you interested in reducing your costs? Do you need a provider with specific experience? Does online access, 24/7, matter to you? By letting your prospects answer, you let them make the case for you.